Wednesday, May 18

Influencers and “foodie” Alexandra Huynh (25) do not want sponsorship

– I have been asked to collaborate a couple of times, but this is not something I want to do. It’s a bit too much work, says foodie Alexandra Huyhn (25).

Foodies visit various eateries, take pictures of the food, and publish it on social media.

Huyhn is a foodie on TikTok and Instagram. She has several videos that have over 100,000 views on TikTok, and over 400 photos on Instagram. This is just a hobby, and something she enjoys alongside her job at Codan Insurance.

FOODIE: Alexandra Huynh is 25 years old and has been one "foodie" since the beginning of 2021.

Alexandra Huynh is 25 years old and has been a “foodie” since the beginning of 2021.

Photo: Private

She eats out about three to four times a week. From burger shops to Michelin-starred restaurants. Which makes her popular with advertisers.

Pays everything himself

Many influencers make a living by advertising sponsored products through their social media accounts.

Not Huynh.

– I want to point out to my followers that all my reviews are my own opinions. I pay for everything myself, and it will be expensive in the long run, says the foodie.

She states that she wants to be honest about the experiences when she visits restaurants. Many of the followers come from TikTok, and from different parts of the world. Which means that she spends extra time informing about this on her platforms


– In itself, commercial content can have a good benefit for the reader. Nevertheless, I also believe that there are influencers who might not have written in equally praiseworthy terms, if a restaurant had not sponsored them, says Kjersti Skar Staarvik who is the editor-in-chief of the magazine Ren Mat.

Editor, Ren Mat magasinet - Kjersti Skar Staarvik

Editor-in-Chief Kjersti Skar Staarvik thinks it’s okay for influencers to be sponsored as long as they are honest about it.

Photo: Nadin Martinuzzi / Ren Mat

Staarvik understands that this can be the influencer’s livelihood. Possibly their only way to make money. Nevertheless, she believes that there is a small risk that the influencer is not as critical after a collaboration agreement.

– If an influencer chooses to start their career with only sponsors from day one, I would think that their credibility will not be so high. The most important thing for an influencer is to have loyal followers who have gotten to know you, and trust you as a profile, says city manager Stian Johansen in the influencer and content agency Kontent.

Stian Johansen - City Manager in Kontent.

City manager in Kontent Stian Johansen.

Photo: Content

No clear marking

Both Staarvik and Johansen agree that it is up to each individual influencer to decide how they will manage their platforms. Both believe that if they choose to have advertising, it should be clearly marked, so that everyone can understand it.

– Some of those who pop up on my feed write the word advertising with the smallest font in the bottom right corner. Many also use the word “ad” instead of advertising because it is shorter or easier to hide, says Staarvik.

According to the Marketing Act, this is something everyone who does advertising must do.

The Norwegian Consumer Agency has discovered posts where the labeling is difficult to spot. Small print, placed at the edges or behind the username.

– After several years of good guidance, we see a great improvement in this with advertising labeling. Many of the posts are marked, but the marking is not always clear enough. That is the challenge, says section manager in the supervisory department of the Norwegian Consumer Agency, Nina Elise Dietzel.

Huynh believes sponsorship on social media is moving in a gray zone.

– On TikTok, for example, you have little time or space to be able to notice it to the viewer. It is difficult to know whether the influencer is sponsored or not, she says.

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