Media houses make it easier than ever to find out who the celebrities have ties to. The trend is here to stay, the professor believes.
Celebrities make money by being advertising posters. Many people sell attention in expensive judgments as influencers, influencers.
They can do this because they are visible – often in established media. For example, as presenters, chefs, comedians or sports experts. These are occupations that are increasingly practiced on the same platforms as journalism. There are strict rules for ethics, integrity and openness.
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