Thursday, May 26

The Vålerenga brand will be even more accessible!

Vålerenga, Sjappa and adidas have entered into a partnership with Intersport. This means, among other things, that you can buy Vålerenga clothes in several of the city’s Intersport stores in the time to come.

– This is a very exciting collaboration. The availability of adidas clothes with the Vålerenga logo will be much greater, which in turn helps to build identity, says Sjappa boss Frode Veie and adds:

– Together with Intersport, Sjappa will now be better equipped to offer a good product to all those who are happy in Vålerenga. At the moment, there is a collaboration with football, but in the long run we hope that it will embrace all branches of the association, he says.

Important for Intersport

In a short time, adidas clothing with our logo will be available to everyone in six of Intersport’s stores in Greater Oslo. There is something club and sponsor responsible in the chain, Christian Vaaler is looking forward to.

– This is an extremely valuable agreement for us at Intersport. Vålerenga is a fantastic club with a large breadth department, and that is important for our commitment. We want to provide good customer experiences to members and supporters of the club, both at the elite and breadth level, says Vaaler.

You will soon be able to buy Vålerenga suit in both Sjappa and at Intersport stores (Photo: Vålerenga)

Big upturn

After adidas was launched as the club’s new equipment supplier in December, it has been important to set up a outlet for the clothes in addition to Sjappa. Stian Filtvedt in adidas Norway is very pleased that the partner became Intersport

– The fact that we have finally got the entire Vålerenga family back in adidas, we are naturally very happy about, and this agreement is a big boost. From a purely logistical point of view, it is important to have Intersport on the team, both because they are a recognized sports chain, but also because they want to be an important link between the club and us as a supplier, says Filtvedt.

Discount for Vålerenga supporters

In connection with the agreement, the club has ensured that all supporters receive an exclusive discount of 20% at Intersport. If you are also a member of Vålerenga Football Elite, you can expect a nice email during the week.

PS: Not a member yet? Sign up now!

Download the Intersport app on the Appstore or Android, join Vålerenga and use the code VIF1913.

The discount can be used in these stores:

  • Intersport Alna
  • Intersport Ryen
  • Intersport Storo
  • Intersport Storgata
  • Intersport Lambertseter
  • Intersport Strømmen

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