Wednesday, January 19

Bookstores are free to bring in whatever they want

  • Camilla Tvedt

    Category Manager Fiction, Norli

I find it strange that author Karine Nyborg so confidently claims to know how the bookstore chains’ purchases take place, writes the post author.

Call it sensible business operations. But it ensures that she who is at the checkout can pay you attention when you visit.

Debate
This is a debate post. Opinions in the text are at the writer’s expense.

I share author and professor of economics Karine Nyborg’s commitment to literary diversity. But I find it strange that she so obliquely claims to know how the bookstore chains’ purchases take place.

Nyborg writes that “The chains’ streamlining has weakened the store manager’s power to influence the selection in the individual branch”. This does not imply accuracy.

Small share of the total sample

All our bookstores are free to take in what they want. Norli has many experienced employees, and we depend on them knowing their audience. What is purchased centrally is a small proportion of the total sample. Call it sensible business operations. This ensures that she who is at the checkout at Bekkestua, can pay you attention when you visit, Nyborg. That she gets the opportunity to recommend one or more of her favorites.

Maybe a book you did not know you wanted to read.

Book advice is a practical way to ensure that Norli becomes familiar with the lists from small and large publishers. Yes, of course we can immediately say that we will buy the next Harry Hole, but a lot of releases we report that we want to read or hear more about. Some we decide to invest in, because we are dependent on working out new writings. In the vast majority of titles, we report a cautious start-up, and then it is the reviews and the market’s reception that determine what we do next.

Will quickly fail

Every year, many small and large sellers come in from the site long after book advice, because it is when the books meet readers, critics and the media that interest is aroused. A bookstore that would then have long ago decided what they want to invest in would quickly be let down by customers and be history. At the bottom are cultural council-supported titles, and a number of other titles, in the range.

It is when the books hit readers, critics and the media that interest is aroused

All Norli stores have a literature subscription, which must be said to be the book agreement-regulated tool that best ensures the great breadth of physical bookstores. Online, the possibilities for showing breadth are endless, and it is only the creativity of publishers, bookstores, the press, bloggers – and not least the authors themselves – that sets the limit.


Reference-www.aftenposten.no

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